Berger PriyoPujo has carefully identified areas which are surely going to touch the emotion and expectation of
everyone, with the competition being on hold for this year, Berger PriyoPujo has taken up a more rational and
responsible approach this DurgaPujo.
The key initiatives for this year's Berger PriyoPujo:
Festive Heritage of Bengal Districts:
The cosmopolitan crowd of Kolkata often forgets the essence of rural Bengal which holds rich culture and
heritage within it. Berger PriyoPujo takes a sneak peek by showcasing six unique films on six different
geographies of Bengal.
Each of them will have it's own story authored by famous poet Srjato and recited by Parambrata
Chattopadhyay & Bratati Bandyopadhyay. The unique films will celebrate the essence of Durga Puja in
the hinterlands of Bengal. Please tune in and listen to these beautiful recitations with a mesmerising
With this, Berger PriyoPujo now enters the hinterlands of Bengal and captures its rich culture and
Pujo Safety Initiative:
Berger PriyoPujo has initiated setting up of sanitization kiosks across different popular pujo pandals
across Bengal. Devotees will be able to sanitize themselves at these selected pujo pandals.
This is a public utility service taken up by Berger Paints to ensure maximum safety of the people.
The Third Eye:
Most of the elderly and children will be confined to indoors during this time and may miss out on the
festivities, Berger Paints has come up with a third eye technology which will allow people to witness
the pujo festivities like Ashtami Anjali, Sandhi pujo from the comfort of their homes from select few
Special arrangements have been made to stream the Anjali live through Berger PriyoPujo official website.
You can select from a list of live locations to pay your tribute to MaaDurga from the comfort of your
home and yet keep the festive spirit high.
Please visit our Berger PriyoPujo website and click on the digital Third Eye Tab to witness live
360 Degree Pujo Parikrama:
Once again designed for people confined at home, the 360 degree pujo broadcast will allow you to
virtually witness a puja mandap in complete 360-degree view.
Special cameras will be installed in these puja pandals which will capture the entire look and feel of
the pandals and can be accessed by you from the comfort of your homes. The Berger PriyoPujo website will
be broadcasting these facilities all throughout the festivity period.
Idol Making Process on Time-lapse @ Kumortuli:
Yes, it is as interesting as it sounds.
Berger PriyoPujo brings to you yet another innovative time-lapse video allowing the people to witness the
amazing creativity of the artisans of Kumortuli who bring Devi Durga to life from a mere pile of mud.
The video will be in time lapse format where one can witness the entire idol making process. To bring out
the essence of the concept there will be a background score written by Bangla Academy Award winner
Srijato which has been tuned by National Award winner Indraadip Dasgupta and recited by famous Actor
Unsung Heroes of Colour:
Every year thousands of people work tirelessly to make our festivities more colourful.
Among them are people who add colour to our festivity in the real sense.
We fail to realise the sacrifices these men make as they travel to the city of joy in search of
livelihood, leaving their families behind - whose dreams go unnoticed every festive season.Mostly
covered in shades of grey, the bright colours are always missing from their lives.
This festive season Berger Paints takes up a special initiative to add colour to the lives of these men
and their families back home. We have taken the pledge to reach out to hundred such painters coming from
various parts of the state and some from beyond.
Berger PriyoPujo would surprise these hundred men with lots of puja gifts to take back home for their
families. Every packet will be containing something for each family member.
This would be a token of appreciation for the artisan and their families back home.
A Social Approach:
When the entire city is drenched in the joy of festivity, young and innocent prying eyes gaze through the
windows of orphanages looking at others. Eyes which should be filled with colour and spark were looking
at grey shadows of the passers-by.
Berger Paints takes up the initiative to share happiness with these innocent children. A pair of new
clothes, sweets and a lot of time with them were all it took to bring back the spark and colour in their
Berger PriyoPujo Anthem:
The catchiest tune of the festivity has always been the Berger PriyoPujo anthem. Originally sung by
Koushiki Chakraborty, Iman Chakraborty, Rupam Islam & Rupankar, the song has leapt up the popularity
charts every year. To add punch, Shaan, the famous playback singer and Somlata have also joined the
Berger PriyoPujo anthem comes with a new look and feel this season and there is not only more to see but
more to sing along.
Enjoy the new Berger PriyoPujo anthem play through this festive season.
Though Berger PriyoPujo has abstained from the PriyoPujo competition, the Bengal Alpona Challenge remains
and also reaches to the hinterlands of Bengal.
Running across key districts of Bengal, Kolkata & housing complexes of Kolkata, this colourful
competition is for the pujo organizers to participate and win exciting prizes.
Get as creative as you can get and the more the colour the better it is. This competition is open for all
to pujo organizers by filling-in a simple registration form and submitting the entry on the Berger